Happy New Year!
In2 Consulting has been shortlisted in the PRCA MENA Awards 2018, which celebrate the best of the best PR and communications campaigns, teams and individuals across the Middle East and North Africa.
The team is delighted and proud to be a finalist in the category of B2B Campaign for the communications and PR of the Arabian Hotel Investment Conference 2017 (AHIC).
The B2B campaign for AHIC, the annual knowledge and networking forum for the Middle East hotel investment community, was a seven-month communications and PR project that supported AHIC to increase attendance from hotel owners and investors; increase overall paid-for delegate sign-ups; and increase sponsor-sign ups and satisfaction.
To help achieve these goals, the PR strategy centred around strengthening the positioning of the AHIC brand by creating consistent messaging, developing unique content, engaging with the business as well as hospitality press, and leveraging partnerships with key sponsors.
In2 Consulting Managing Partner Anne Bleeker said: “Planning and delivering the communications and PR campaign for AHIC 2017 was a brilliant experience for us. The project played to our core strengths, focusing on delivering communication goals that help support clear business objectives, and developing and creating unique content for clearly identified target media. We are now excited to be working on the PR strategy and campaign for AHIC 2018, taking place in Ras Al Khaimah from April 17-19.”
The winners of the PRCA MENA Awards 2018 will be announced at a ceremony in Dubai on 21 February, 2018.
Wish us luck!