Priva
Creating a strong market entry and brand visibility through effective storytelling
This was our first project in AgriTech and definitely not the last! We had the fantastic opportunity to help launch Priva’s Middle East office and to position the business and its key executives as thought leaders, industry experts and collaboration partners through strategic storytelling. Aligned with Expo 2020 Dubai and planned around the many events that took place on the topics of sustainability and food security, we build a brand story and editorial strategy based on thought leadership that was told on LinkedIn and in regional target media.