The purpose of a press release is to communicate newsworthy and relevant information to the media and the general public. […]

Simply put, a press pitch is an attempt to get a journalist, editor, or media outlet so interested in your […]

Effective Public Relations (PR) can generate sales and business leads, secure sponsorships, create awareness, and secure press coverage.  A successful […]

Arranging a press trip can be a logistical nightmare of gargantuan proportions, but if you get it right, it is […]