Louise Charlesworth – Director of PR
Louise is a media, marketing and communications professional specialising in the hotel, F&B, travel, spa, and fitness industries. She is experienced in journalism, editing, publishing, brand development, marketing, digital strategy, public relations, internal communications, social media and events.
A journalist for more than a decade, Louise has lived in Dubai for eight years, during which time she worked as senior group editor at ITP, editing titles including Hotelier Middle East, Caterer Middle East and Arabian Travel News. Louise was later recruited by Jumeirah Group to establish the sales and marketing department at its new restaurants and bars division, JRG Dubai, a brand she created and launched in early 2015. Louise was responsible for the sales, marketing, PR and digital strategy for a portfolio of 40 F&B outlets, and oversaw the concept creation and media launch of 10 new restaurants and bar brands.
Louise’s combined experience as a director of sales and marketing for a global hospitality company and as a senior editor for the Middle East’s largest publisher means she is uniquely placed to deliver results-driven PR strategy for hotel, F&B and travel clients and create stories that cut through the clutter in today’s media.
Louise has a Bachelors Joint Honours degree in English and Philosophy from the University of Nottingham in the UK, a Post Graduate certificate in Journalism accredited by the NCTJ, and a Digital Marketing Diploma from DM3 Institute in Dubai.