PR for Tech

Are you a tech entrepreneur looking to launch or grow your business? Then you’re in the right place.
For over a decade, we have worked with a myriad of tech start-ups and growth companies to help develop their communications.

Inside every entrepreneur and business owner is a storyteller. You might just need a little nudging to come out… We can help you find your voice so you can convey your purpose, product and vision to prospective clients, investors, employees, and partners.

IF YOU WANT TO

  • Drive more (quality) sales leads
  • Boost your visibility in the market
  • Become an industry thought leader
  • Accelerate your growth or enter a new market
  • Seek funding for your business

WHAT WE CAN DO FOR YOU

  • Development of your PR & business communication strategy
  • Executive profiling and market visibility
  • Brand positioning and messaging
  • Investment decks, company presentations, brochures and speeches
  • Copywriting for blogs, press releases and thought leadership articles
  • Website & social media content development
  • Media relations & event PR

WHAT’S YOUR STORY?

Even with the best and most innovative technology solutions, many find it challenging to articulate exactly what they do, which problem they solve for their customers and how they’re different from their competitors.

At In2, we build and boost your business through effective communication that articulates your vision and the values of your business to the people you want to reach. We help you own and tell your business story; why it exists and how you’re changing the face of your industry through innovation. This might mean different things to different people. We get you in front of the right people and get your business heard by the people that matter most.

BUSINESS BOOSTER – THE BUILDING BLOCKS OF COMMUNICATION

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A = AUDIENCE

We help you identify and understand your customers and stakeholders and define how to reach and engage them in a crowded marketplace.

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B = BRAND

To make a real, lasting connection with people, you need to tell your story, not do a sales pitch. We develop a compelling brand narrative that tells your story and gets your brand heard.

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C = CONTENT & CHANNEL

Now that you know your audience and your story, we help you select the right communication channels to reach, connect and engage with your audiences and serve them with content that makes them tick.

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D = DEVELOPMENT

Now that you have your ABC building blocks in place, we develop your communication toolbox, which includes:

  • Your story: a bespoke positioning statement, brand narrative and elevator pitch
  • A stakeholder map and audience matrix
  • A communications channel map for owned, paid and earned content with content pillars for each channel
  • A brand narrative and presentation outline for your corporate, product and/or investment deck
  • A digital and editorial content strategy (website, social media, PR)
  • A story board for a brand video/animation
  • A bespoke thought leadership plan
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E = EXECUTION

Now that you basically have all your communication assets in place, the only thing left is to run with it. We help you execute your strategy. Based on the ABCD business booster, we will handle six months of:

  • Copywriting and content
  • CEO profiling
  • PR campaigns
  • Communication support at events
  • Communication support at events
  • Media relations and press office management
  • Introduction to relevant partners, investors and customers

FEATURED PROJECTS

Our views & insights

Why Business Communication Is Key To a Tech Start-up's Success

PR for Tech Are you a tech entrepreneur looking to launch or grow your business? Then you’re in the right […]

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PR for Tech

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