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PR for Tech

Are you a tech entrepreneur looking to launch or grow your business? Then you’re in the right place.

For over a decade, we have worked with a myriad of technology companies, start-ups and growth companies to help develop their communication strategies.

Inside every entrepreneur and business owner is a storyteller. You might just need a little nudging to come out…
We can help you find your voice so you can convey your purpose, product and vision to prospective clients, investors, employees, and partners.

IF YOU WANT TO

Drive quality sales leads
Boost your visibility in the market
Become an industry thought leader
Accelerate your growth or enter a new market
Seek funding for your business

WHAT WE CAN DO FOR YOU

Development of your PR and business communication strategy
Executive profiling and market visibility
Brand positioning and messaging
Investment decks, company presentations, brochures and speeches
Content writing for blogs, press releases and thought leadership articles
Website and social media content development
Media relations and event PR

WHAT’S YOUR STORY?

Even with the best and most innovative tech products or services, many find it challenging to articulate exactly what they do, which problem they solve for their customers and how they’re different from their competitors.

At In2, we build and boost your business through effective communication that articulates your vision and the values of your business to the people you want to reach. We help you own and tell your business story; why it exists and how you’re changing the face of your industry through innovation. This might mean different things to different people. We get you in front of the right people and get your business heard by the people that matter most.

BUSINESS BOOSTER – THE BUILDING BLOCKS OF COMMUNICATION

A = AUDIENCE

We help you identify and understand your customers and stakeholders and define how to reach and engage them in a crowded marketplace.

B = BRAND

To make a real, lasting connection with people, you need to tell your story, not do a sales pitch. We develop a compelling brand narrative that tells your story and gets your brand heard.

C = CONTENT & CHANNEL

Now that you know your audience and your story, we help you select the right communication channels to reach, connect and engage with your audiences and serve them with content that makes them tick.

D = DEVELOPMENT

Now that you have your ABC building blocks in place, we develop your communication toolbox, which includes:

Your story: a bespoke positioning statement, brand narrative and elevator pitch
A stakeholder map and audience matrix
A communications channel map for owned, paid and earned content with content pillars for each channel
A brand narrative and presentation outline for your corporate, product and/or investment deck
A digital and editorial content strategy (website, social media, PR)
A story board for a brand video/animation
A bespoke thought leadership plan

E = EXECUTION

Now that you basically have all your communication assets in place, the only thing left is to run with it. We help you execute your strategy. Based on the ABCD business booster, we will handle six months of:

Content writing
CEO profiling
PR campaigns
Communication support at events
Media relations and press office management
Introduction to relevant partners, investors and customers

FEATURED PROJECTS

Neorcha

Communication advisory, strategic PR and compelling content to tell a great growth story

We have been working with the CEO & Co-founder of Neorcha since 2015, supporting him and his team with strategic PR, case studies, thought leadership and social media content to help tell their growth story. It takes more than great technology to build a great business and we’re fortunate to work with a terrific client that truly values the power of communication.

Neorcha

Communication advisory, strategic PR and compelling content to tell a great growth story

Hapi

A shining example of entrepreneurs that really get it and value communication advisory

In2 has been working alongside the executive team at Hapi in an advisory role to help with positioning, messaging, and strategic business communication to raise Hapi’s profile, reach key stakeholders and drive business leads. We love John Powell’s quote “Communication works for those that work at it,” and the team at Hapi is a shining example of this. They get it, they value it, and make communication work for their business.

Hapi

A shining example of entrepreneurs that really get it and value communication advisory

Shackle

Working with an exceptional start-up founder to kickstart their communication engine

As one of the most promising hospitality start-ups we have seen in the industry, Shackle offers a dynamic and exciting solution to hotels that has the potential (and ambition) to disrupt and innovate the industry globally. We loved engaging with their passionate and high energy team to develop their internal and external communication strategy. It’s not often that founders recognize the importance of creating a strong and unified internal culture before conquering the world through PR and marketing, but Shackle truly gets it which made this project very rewarding.