Our thoughts, insights and latest news

On this page, we share our latest news as well as our thoughts and insights about all-things strategic PR & business communication.

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PR 101: 5 Tips For Crafting The Perfect Press Pitch

Simply put, a press pitch is an attempt to get a journalist, editor, or media outlet so interested in your […]

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PR 101: 5 Tips For Crafting The Perfect Press Pitch

Simply put, a press pitch is an attempt to get a journalist, editor, or media outlet so interested in your […]

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5 Tips For Creating A Successful PR Strategy For Events

Effective Public Relations (PR) can generate sales and business leads, secure sponsorships, create awareness, and secure press coverage.  A successful […]

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The Importance of PR & Communication and Content Marketing during Dubai Expo 2020

Dubai Expo 2020 is more than just an international event that gathers people from all over the globe. Visitors can […]

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5 Tips For Marketing Communication During the Eid Holidays

As the most significant religious events in the year for Muslims around the world, Eid Al Fitr and Eid Al […]

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How to launch a hotel tech solution?

We recently participated in an educational webinar organized by our friends at Hapi titled, “Ask the Experts: How to Launch […]

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CEO Profiling – A Great Way To Drive Business Growth

Today’s diverse media landscape makes businesses, and the people behind them, more approachable than ever. If customers or potential customers […]

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