Millennium Hotels & Resorts

Positioning and messaging to raise visibility in Saudi Arabia to support market expansion

In early 2020 we worked with the corporate team at Millennium Hotels & Resorts in the Middle East on a strategic PR project focused on the group’s presence and expansion in Saudi Arabia with the aim to raise their visibility. Over three months, we generated over USD 500,00 worth of print and online coverage through bespoke content pitches, interviews and event PR.