The Benefits Of Hiring A Strategic PR Agency For Your Business

In today’s global – and crowded – marketplace businesses of all sizes are constantly looking for ways to gain a competitive edge, to raise their profile, and maximise their visibility with the aim of growing their business. An effective way to achieve this is through strategic PR. 

Many still think of public relations as a tactical tool to get press releases out to media, hoping for some press coverage, or to create a buzz around events. However, PR is a complex and multifaceted discipline that requires planning, creativity, and expertise. The challenge for start-ups and smaller businesses is that these skills are often not available in-house. In this article, we will explore five benefits of hiring a professional communications advisory service.

Bespoke communication strategies

One of the most significant benefits of hiring a strategic PR agency is the development of a comprehensive and effective PR strategy for your business. Strategic communications advisors work with you to understand your business goals, target audience, and key messages in order to create a tailored business communications plan that aligns with your overall marketing strategy. This strategy is designed to help you achieve your specific objectives, whether these are building brand awareness, increasing sales, or improving your reputation.

Compelling content creation and thought leadership

Content remains king, and in order to reach your target audience it’s important to create compelling content that resonates with them. A strategic PR agency helps you create content that is engaging, informative, and shareable and positions you as a thought leader in your industry – a powerful way to build credibility and gain the trust of potential customers. 

Communications advisors can develop a thought leadership strategy that positions you as an expert in your field. This could involve securing speaking engagements, writing thought-provoking articles, and participating in industry events.

Established personal relationships with media contacts

Media relations is a critical component of any PR strategy, and a strategic PR agency will have established relationships with key journalists, editors, and partners in the market(s) they cover. Through these relationships you can secure coveted press coverage which is both relevant to your target audience and aligns with your key messages. A strategic PR agency will also know how to pitch your story successfully and craft convincing narratives that capture the attention of journalists.

Mitigation of reputation risk through effective crisis communications management

No business is immune to crises, and when they occur, they can seriously damage your reputation and erode customer trust. With the assistance of a strategic PR agency, you can prepare for potential crises with a proactive crisis communications plan that outlines how to respond. In the event of a crisis, a strategic PR agency will be able to act quickly and mitigate any damage to your reputation by providing counsel and support, developing messaging, and responding to media inquiries.

Strategic advisory to help you grow your business

As a strategic discipline, PR can help businesses grow effectively by measuring the success and impact of your PR campaigns – essential in ensuring that your strategic communication efforts are instrumental in achieving your business objectives. Using data and analytics, a strategic PR agency can measure the effectiveness of your campaigns and make data-driven decisions. This will help you to refine your PR strategy over time and continually improve your results as your business grows.

Hiring a strategic PR agency and engaging a communication advisor can provide numerous benefits to your business, from developing a comprehensive PR strategy and strengthening your brand and positioning, to managing crises and establishing yourself as a thought leader in your industry. With in-depth expertise and knowledge, a strategic PR agency can help your business achieve its goals and gain a competitive edge in the market, and ultimately grow your business by improving your communication strategies and practices.

If you have any questions or need help with strategic PR, feel free to contact In2 Consulting

By Anne Bleeker, Managing Director