A = AUDIENCE

Your product is not all things to all people – We help you identify and understand your customers and stakeholders so you can define how you can reach and engage them in a crowded marketplace.

B = BRAND

Customers smell the sell - To make a real, lasting connection with people, you need to tell your story, not pitch your product or service, as this is no longer enough to engage them. We develop a compelling brand narrative that tells your story and gets your brand heard.

C = CONTENT

Be where your customers are - Knowing your audience and your story, we help you select the right communication channels to reach, connect and engage with customers and serve them with content that makes them tick.


Your package includes:

• Your story: a bespoke positioning statement, brand narrative and elevator pitch
• A stakeholder map and audience matrix
• A communications channel map for owned, paid and earned content with content pillars for each channel
• A narrative and presentation outline for your corporate, product and/or investment deck

D = DEVELOPMENT

Now that you have the right story, we can develop the tools to help you get it across to the right people – We develop your communication toolbox, which will include a corporate / sales or investment deck, a storyboard for a brand video, an editorial content plan for your social media and PR as well as a thought leadership programme.

Your package includes: The ABC package PLUS:

• The development of your corporate / product / investment deck
• A digital and editorial content strategy (website, social media, PR)
• A story board for a brand video
• A bespoke thought leadership programme with recommendations for:
  • Speaking opportunities
  • Tradeshows, exhibitions & (networking) events
  • Media and editorial thought leadership planning
  • Industry awards and recognition schemes

E = EXECUTION

Now that you have your brand story and your communications toolbox, the only thing left is to run with it. With a strategy and plan in place we can help you execute it and manage your PR and digital communications including media relations, copywriting, tradeshows and social media.

Your package includes:
All deliverables in the ABCD package as well as six months of:

• Copywriting and content development across all your channels
• Thought leadership programme management
• B2B PR campaign development and management
• PR & marketing support at conferences, trade shows and events
• Media relations and press office management
• Introductions to relevant partners, investors and customers